Linking to a questionable website will stengthen its position in search engines. Therefore, more people will find these shady websites and be exposed to their content without getting the proper context.
This article explains one situation in which numerous bad reviews warning consumers of a fraudulent website — while linking to the website — actually made it the top Google result for certain keywords.
Using donotlink.com when linking to questionable websites will prevent your links from improving these websites' position in search engines.
How does donotlink.com do this?
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